Psychomania
Zombie bikers, toad worship and George Sanders' last film. As English as horror gets.
Rural isolation, older beliefs, and a stranger who does not understand the local calendar.
Horror generated by landscape, community and survivals of pre-Christian belief, rather than by a monster or a killer.
British criticism has settled on three founding films, a grouping first popularised by Mark Gatiss:
An outsider arrives. The community is welcoming and slightly wrong. The landscape is old and full of things nobody has removed: a stone circle, a barrow, a tradition observed on a fixed date. The outsider's frame of reference, usually modern, urban and Christian, turns out not to apply.
The locals are not villains but a coherent community with its own logic, and the outsider is the one who does not fit.
The term sat mostly unused until the 2000s, then returned as a category for Kill List, A Field in England, The Witch and Midsommar. Adam Scovell's Folk Horror: Hours Dreadful and Things Strange (2017) gave it a working definition and the label stuck.
British children's television of the 1970s deserves partial credit for the revival, since a generation grew up on Children of the Stones and remembered it.
The distinction is worth keeping. Occult films are about the Devil, and assume a Christian universe in which he is the enemy. Folk horror is about what was there before Christianity and never fully left. The Exorcist is occult. The Wicker Man is folk horror, and its islanders would find the distinction obvious.
The Wicker Man, then Witchfinder General to see how bleak the form gets without a single supernatural element.
Zombie bikers, toad worship and George Sanders' last film. As English as horror gets.
Spanish, sun-bleached, upsetting. The opening newsreel is a hard sell.
A plough turns up a skull and a village falls apart. Coined the term.
A rural giallo with no gloss and a deep, patient dread. Often voted the best one going.
Vincent Price with the camp removed. Reeves died at 25, a year later.
Not exploitation, filed here by shelf-adjacency. One of Britain's best films.